Four Seasons Goes To Paris Case Study Tourism Essay

Four Seasons Goes To Paris Case Study Tourism Essay One of the worlds leading operators of luxury hotels, Four Seasons, renovated George V and operated it as Four Seasons Hotel George V Paris in 1999, which is its first property in France. George V was opened in 1928 and since that has been a landmark which is located in the Triangle dOr (golden triangle). In Four Seasons Goes to Paris case study shows how Four Seasons developed the diversity and adapted to French market, with the Four Seasons outstanding standards. The purpose of this report is to analyse how Four Seasons, a Canadian company adapted the big cultural difference, also to be able to apply and explain the management principles identified in the case study and the management strategies in todays reality. Furthermore, by understanding how the management adapt to become the French employer and what the company core values were implemented in Four Seasons team, in order to know how the management stand out in this process. Finally, comparing to Four Seasons years of management in Paris how does the current internal and external environment affect the managers to be more entrepreneurial. Cultural awareness, Adaptation and Management Changes Cultural awareness can be thought of as internalized attitudinally insights about those common understandings held by groups that dictate the predominant values, attitudes, beliefs and outlooks of the individual. (Adler, 1986:31) Four Seasons opened its first property in Paris and it was a huge challenge for the management to go into the local. According to the case study, French is characterized by cultural researchers as having Polychromic Culture, which means they consider the importance of human relationships and they prefer building lifetime relationships. On the contrary, Americans are much more easygoing to develop short-term relationships. French do different tasks at the same time usually, but their attention can be taken away very easily. Additionally, the management explained that there is simply an incredible pride in being French and the French have a very emotional way of doing things. They cannot keep the standards and do not respect the Golden rules as it is too American as well as changing plans often because their decisions sometimes are unpredictable and not based on any reasons. For the management has to adjust to the French regulations especially in labor policy regarding to the staff working hours and conditions. David Crowl, noted that each hotel is tailor made and adapted to its national environment. Four Seasons have learned across borders from different countries and properties, trying to incorporate the native elements inside the property. Richey, the president of Richey International, which was hired to audit service quality and he felt that Four Seasons adapted to the local market very successfully from a design perspective at the first place. Also they understand the national idiosyncrasies, business culture and labor laws in order to become a French employer. Besides, Four Seasons hired Didier Le Calvez to be the General Manager of George V. He had 25 years working experience outside France and he acquired patience and tolerance to prepare the hotel opening. Four Seasons had assigned a 35-person task force which composed of experienced Four Seasons staff to help Le Calvez and his teams, to be Four Seasonize as well as making sure that the opening will be succeed. It helps to establish norms, attitudes and beliefs by reflecting the operating needs and is a good way for communicating the right information to all staff. In addition, the management implemented the 35-hour workweek at George V in order to meet the spirit of French law. Besides, starting direct line meeting for General Manager with managers, supervisors and employees in groups of 30 once a month, in order to promote communication and address the problems. It is very important for staff to be aware of different national and organizational culture because management is a process of coordinating work activities with the management skills in order to complete the work efficiently and effectively with and through people. (Robbins and Decenzo, 2008) It enables to work well with other people both in a group and individually, as hospitality is a people industry and about interaction with people from different culture, language and beliefs, communication can be improved by developing and understanding the cultural awareness Besides, a successful management for today should be able to be flexible, create ethical work environments and exhibit entrepreneurial skills when facing the changes. As we are not all the same and everyone is unique, we have to recognize the similarities and differences of each individual us, in order to achieve the same goal for the company. Instilling the Core values into the team Core values are operating  philosophies or  principles  that guide an organizations internal conduct as well as its  relationship  with the external world. (businessdictionary.com, 2010)   It is important for stakeholders of the organization because it is a performance guide and clarification of what behaviour and attitude should be performed. According to Sharp, founder and CEO of Four Seasons, he mentioned that the reason for their success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. Its the Golden Rule the simple idea that if you treat people well, the way you would like to be treated, they will do the same. (Fourseasons.com, 2010) Sharp emphasized that The Golden Rule is the key to the success of the firm. It is not only a positive belief that provides consistently exceptional service and just for you to the guests, but also is a monitor to the employees and helps to shape relationships between the guests and staff. Base on the Golden Rule, the management needs to stand out by directing the activities of other people in the company with the functions of management, which is a process have generally been condensed to the basic four: planning, organizing, leading and controlling (Robbins and Decenzo, 2008:7) Planning It is a process to establish an overall strategy for achieving the goal of organization and helps to remind the staff what is the most important. (Robbins and Decenzo, 2008). The management mentioned the Four Seasons is a family and completes with rules, traditions and tough love. In order to provide consistently exceptional just for you, the Golden Rule was established to guide the family. The behaviour of all staff over the world were expected to follow the seven Four Seasons Service Culture Standards (Refers to Appendix I), Departmental Sample Core Standards and Four Seasons Goals, Beliefs and Principles. (http://www.fourseasons.com/about_us/service_culture) They are the foundation of the organizational goals and it shapes the relationships between staff and guests, as well as enriches the service culture. Organizing Structure of the Organization The responsibility of the general manager is supervising the day-to-day operations of the property and the regional management structure of the company (Refers to Appendix II) is the most important of its ability to maintain and deliver the highest and most consistent service standards in a cost-effective manner. Hire the right person with right attitude Four Seasons is trying to look deep inside of the applicants in the selection process in terms of finding the potential employees with right attitude. Refer to Frederick Taylor, the father of scientific management believed that increased efficiency could be achieved by selecting the right people for the job and training them to do it precisely in the one best way. Hire the right person with right attitude and proper training, not only increasing the strength of the property, but also controlling relationship between input and output in order to minimize the resource costs. Leading When managers motivate employees, direct the activities of others, select the most effective communication channel, or resolve conflicts among members, they are leading. (Robbins and Decenzo, 2008:8) Le Calvez, carried out some programs for motivation such as the invitation to the employees and their families for an open event about three times a year, in order to break down the barriers and remind them the pleasantness of working. Furthermore, achievement was celebrated by launching employee-of-the-month and employee-of-the-year programs to let the staff understand the recognition and the work speaks for them. Controlling The basic controlling process is the responsibility for monitoring, comparing and correcting. (Robbins and Decenzo, 2008) The management of Four Seasons hired both external and internal auditors to audit and evaluate the service quality. It is very essential because the standards of Four Seasons are the foundation for all our properties and it is based on which we build according to a senior manager noted. Therefore, the top management team gathers every morning for reflection and reviews in order to go over the mistakes, which have been done unprofessional and comparing to the companys goal and service standards, then identify and address the problem for improvement. How does Current Internal and External Environment affect managers to become more entrepreneurial Compared to the year of Four Seasons management, it is very important for the current managers to be more innovative and creative, as well as flexible in order to become entrepreneurial to both change and adapt the changes. Current Internal Environment Analysis Management Change Le Calvez worked with Four Seasons for 18 years and 8 years General Manager and Vice President in George V, he joined Shangri-La in 2007. He was credited for the renovation and his leadership while facing the adaptation and challenges. In my opinion, it effected the work motivation of the managers but they should be able to adapt the changes all the time. The hotels culture is embodied in the General Manager, An F.S. George V manager noted and it is a opportunity to establish innovative ideas and new promotional strategy in order to create a new hotels culture. Ownership Four Seasons agreed to be taken private in 2007 and was sold to the companys chief executive officer Sharp, as well as investment companies, one is Microsoft founder and Chairman, Bill Gates and the other by the owner of Fairmont Hotels Resorts, Saudi Prince Alwaleed bin Talal, the prince owned around 20% of Four Seasons already. (Usatoday.com, 2007) Gates and Prince Alwaleed invested on Four Seasons and there are opportunities to expand the Four Seasons and increase market share in other countries, where is the needs of luxury hotels and resorts. In this case the managers should work ambitious and pre-active to do market research in order to get the chance of promotions and working in another country. Current External Environment Analysis Political There are more upcoming infrastructure including convention centres, highway, mobile portal and urban planning. Furthermore, Paris is strongly promoted as a sustainable tourism destination as long as global warming becomes serious. It is also the new trend to being green in these few years, hence it provides the opportunity to explore Paris in eco-friendly way and helps to create an image of Paris is a green capital (parisinfo.com, 2010) As the French government promotes Paris as a green destination and it is part of the trend of tourism, the managers can create eco-friendly offerings and policies in order to enrich the reputation of Four Season through this opportunity. Economical Even with a tax rate of 43% in 2008, France is the fifth most attractive place to start a business. (industryweek.com, 2010) Therefore, the goods price in France is very stable as inflation rate is about 0.9 2% in these 5 years. The GDP contracted 2.1% in 2009 due to the financial crisis and there was world tourism collapse because of the Iceland volcano eruption in first quarter of 2010. Hence, there is a big lost since tourism is the largest income in Paris. Paris is the capital and gathers with most of the culture and technology of France, the manager can through this opportunity to more establish innovative conference package and facilities as well as eco-friendly meeting offer to fulfil the new demands. On the other hand, the managers can learn how and what to do during the financial crisis especially know what strategy to do when the hotel was in low occupancy rate and how to reduce the extra costs and arrange the work schedule properly in order to survive in bad financial situation. Socio Cultural Paris is well-known as a floury city but full of artistic and cultural atmosphere. There are 25,000 artists living and working in Paris because of its historic and romantic atmosphere. (Hurriyetdailynews.com, 2010) The managers will increase the cooperation with company which provides luxury city tour service as well as the training of the concierge service since the tourists come to Paris mostly for culture and sightseeing in order to create more revenue base on the advantage of the location and outstanding service. Technological France Telecom Group Orange Business Services and Disneyland Paris have built the wireless bar code of mobile messaging services for the visitors. (Technow.com, 2009) In meanwhile, the government is planning to increase building mobile portal. (Proximamobile.fr, 2009) It is very innovative and convenient and the visitors can access to the useful travel information. The managers can cooperate with the telecom companies about implement the new hotel wireless system in order to attract new target markets and turn it into the new unique selling point. Then the guests will be able to find the information of the property as well as the tourist information through this innovative service. Conclusion To conclude, Four Seasons  has grown effectively over half a century with the exceptional and unparalleled service. The success of Four Season all bases on a simple idea Golden Rules If you treat people well, the way you would like to be treated, they will do the same. Likewise, Four Season George V has been renovated successfully through by understanding the cultural awareness and adapting to the local market with universal standards. The successful management is not only required the qualifications but also be able to take accountability for decisions and policies, with the positive attitude, exhibit entrepreneurial skills and flexibility to create ethical work environments. Besides, the internal and external environment factors need to be recognized and overcome by the management skills. Hence, the spirit of the Four Seasons consistent personalize service will be highlighted perfectly. Appendix Appendix I The Seven Four Seasons Service Culture Standards (Sources: Four Seasons Goes to Paris Case Study) SMILE Employees will actively greet guests, SMILE, and speak clearly in a friendly manner. EYE Employees will make EYE contact, even in passing, with an acknowledgment. RECOGNITION All staff will create a sense of RECOGNITION by using the guests name, when known, in a natural and discreet manner. VOICE Staff will speak to guests in an attentive, natural, and courteous manner, avoiding pretension, and in a clear VOICE. INFORMED All guest contact staff will be well INFORMED about their hotel and their product, will take ownership of simple requests, and will not refer guests elsewhere. CLEAN Staff will always appear CLEAN, crisp, well groomed, and well fitted. EVERYONE EVERYONE, everywhere, all the time, show their care for our guests. Appendix II Four Seasons Reporting Structure (sources: Four Seasons Goes to Paris Case Study) Regional Vice Presidents Hotel General Managers Regional Marketing Director Area Director of Finance Regional Human Resource Director Supporting

Melodrama Essay -- Literary Analysis,Steve Neal, Christine Gledhil

There are many debates in Film Studies over what films count as melodramas. Film scholar Steve Neale’s essay, â€Å"Melodrama and the Woman’s film,† describes the paradigm shift that melodrama has experienced from the Silent era to the 70’s. On the other hand, Christine Gledhill’s essay, â€Å"Rethinking Genre† and â€Å"The Melodramatic Field: An Investigation,† suggest that melodrama is just a mode and, not, in fact, a genre. While Thomas Elsaesser’s essay â€Å"Tales of Sound and Fury: Observations on The Family Melodrama,† identifies the different types of melodrama. But what is a true form of the melodrama genre? At first, it might be difficult to understand why an animated film such as Curious George made my nephew ask me why he felt like crying when the monkey was separated from his zookeeper, and proceeded to ask why the film made him sad. What my little nephew didn’t know was that I also cried. Melodrama tic films are those that make you cry: films that have an essence of verisimilitude, evoke pathos, and use music to accentuate the ‘drama.’ In this essay, I will take elements of Neale, Elsaesser, and Gledhill’s discourses on melodrama to support my definition. By the end of this essay, I will give a brief explanation on why the melodramatic film as the contemporary drama is important and universally understood. In order for a film to be considered to be a melodrama it has to have a presence of verisimilitude. In other words, a melodramatic film has to mimic real life. According to Elsaesser’s essay, he says that, â€Å"even if the situations and sentiments defied all categories of verisimilitude and were totally unlike anything in real life, the structure had a truth and a life of its own, which artists could make part of their material (37... ...ealizes the loss Pita is going to have. By adulthood, one is familiar with extreme sadness and true suffering. Most adults know the feeling of never being able to say you love someone because they have passed on. Or, losing your favorite toy. Even if you haven’t gone through such life changing events, we have all experienced the separation from our mother’s womb into the world. Our first cry is our first trauma that is implanted into our psyche. That’s why in Melodramatic films are solemnly those of great pathos that make the spectator cry because they familiarizes with the pain (even a five year old can understand), and there are cries of joy at the end for the purpose of catharsis which relieves of trauma of separation. (Why is crying therapeutic? How does it relieve this trauma? Does it cause us to confront the anxiety of separation you are referring to?)

The Ideal School

The Ideal School Lakeside School of Football is positioned on the coast of Lake Erie and gives you the opportunities to work with trained professional football players. Lakeside teaches you the ropes of football at an affordable price. If you want to learn how to play and meet the players of your choice, Lakeside is the school for you. The Lakeside School of Football will have a college campus set up; it will have dorms along the beaches of Lake Erie; the Lakeside academic building will be located behind the dorms.It will have three full -sized football fields stretched across campus each for specific purposes. There’s also a rec center stationed in the center of campus, including a weight-room, a full sized track with eight lanes, a pool and fitness instructors for all of your fitness needs. They will help you acquire a workout specifically designed for your level of physical fitness always ready to help you achieve your goals and improve more. The rec center will be easily a ccessed with your student I. D card.The school year will consist of eight months August to March and then have a four month break April to July. The school days will begin in the morning at 8:30 beginning on the fields. At 12:30, everyone will have open campus for lunch until 2:00; at 2:10, classes in the academic building will be going until 6:10. If there is anyone who chooses to keep progressing through the summer break, there will be summer classes available; just contact admissions. There is a very open variety of classes available not just through the school year but also throughout the summer.The classes fit you as a person if you want to do it we have it; we have classes going over the bases of defense and offense of football. Other classes focus only on the statistics of football. For the more active people enrolling at Lakeside, there are several gym classes that you should get involved in. We continue the study of football in our history classes and ,if you’re not just pleased with those classes, we have other things to get involved in as well as those required classes. You can get involved in art or student council.We here at Lakeside believe that there is a lot of potential in everybody, so if you have any talents that you want to bring out , we are open for more suggestions in our curriculum. We want to keep high standards here at Lakeside, but our rules are quite lenient. There are professionally trained football players here to help you improve your skills; we expect all students to be to class on time and treat all instructors with respect. If you are unable to attend any of your classes, please let your instructor know in advance.If you skip class for any illogical reasons, there will be mild consequences; after four unexcused absences, you will be removed from the class. If any student is caught involved in any illegal activity, you will miss the first session of school from 8:30-12:30 for a month for first offense; if caught again yo u will then be expelled. You’re only going to get out what you put in. We believe there is a future for everyone. Lakeside wants you to start your future here. We want all students to work on improving your skills in the on and off season; remember you only get out what you put in.

How Private Are You Online What Information Do You Share...

he topic for the qualitative study is: â€Å"How private are you online? What information do you share about yourself? The object of this research is to prove the lack of privacy when it comes to sharing information on social media. It will also cover how social media, Facebook, Instagram, Twitter, etc.; has taken over as a means of interacting in lieu of face-to face communication, telephones, and written communication. Studies have proven the information shared on social media is not private. For example, private investigators have known to make a living surfing social media for years to locate individuals, simply because, information on the internet is public records. Alistair Fairweather, Chief Technology for Machine, an integrated advertising agency, by using any web browser, stumble on to a service where people share their jogging route and with that little bit of information was able to locate their address. So, how easy is it for someone to found out your private infor mation on the internet? He also found private information on an American who was based in South America by using the same method, the internet. (Alistair 2014). Every time an individual login online to social media, they reveal a little bit more about whom they are, what they like, and possibility where they live. There are data brokerage sites such as, AnyWho, Spokeo, and ZoomInfo that collect all of your information online but allow you to remove information about yourself. An individual withShow MoreRelatedEssay about Internet Privacy and Security 849 Words   |  4 Pagesthings a lot less private. This results in us having to be extra careful with security on the internet. Internet security is important to protect our privacy, protect us from fraud, and from viruses that could destroy a piece of our technology. 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